Verified MSN Publishing Partner
Distribute your existing content across Microsoft’s network — Windows, Bing, Edge, and the MSN app — and start earning revenue immediately. No watch-hour thresholds. No new content required.
MSN (Microsoft Network) is the content distribution platform powering the default news and video feeds on every Windows PC, Bing search, Microsoft Edge browser, and the MSN mobile app.
When your videos are on MSN, they appear in front of users who are browsing, searching, and reading — generating impressions and revenue without requiring them to find your channel first.
MSN was built for content distribution at scale. No subscriber thresholds, no watch-hour gates, no demonetization surprises — just content getting seen and paid.
We handle every technical step — you just keep creating.
MSN's audience skews slightly older and more educated than TikTok or Instagram. Informational, entertaining, and visually-driven content tends to perform best.
Other niches are welcome too — these are just the highest-performing categories based on our current partner data. Apply and we'll tell you honestly how your content is likely to perform.
MSN has clear creator requirements. Here's what we look for during application review.
Not sure if you qualify? Apply anyway — we'll review and give you an honest answer.
Check My Eligibility →MSN doesn't replace YouTube — it stacks on top of it. Here's how the two compare for creators.
| Feature | YouTube Only | MSN (via SBM)US |
|---|---|---|
| Time to first dollar | Months (YPP thresholds) | Day one |
| Subscriber minimum | 1,000 + 4,000 watch hrs | None (10K recommended) |
| Content required | Regular new uploads | Reuse existing library |
| Demonetization risk | High (algo-driven) | Low (human editorial) |
| Audience discovery | Subscribers + search | Bing, Edge, Windows feed |
Yes. MSN distribution is non-exclusive — your videos keep earning through YouTube's AdSense and Shorts revenue share exactly as before. MSN simply adds a second income stream from the same content.
Earnings depend on your niche, view volume, and audience geography. Microsoft's ad network typically delivers premium CPMs compared to standard YouTube AdSense. We'll give you a realistic estimate during your eligibility review.
No. Once you're onboarded, our team handles uploading, titling, tagging, and scheduling your existing video library to MSN. You don't need to touch the MSN publisher dashboard at all.
Typical split is 55/45 in your favor. We only earn when you earn — zero upfront cost, no monthly retainers, no exit fees. The exact terms are outlined in your agreement before you sign anything.
Your brand stays connected to our MSN portal while active, and can't be moved to another portal. If you decide to end the partnership, your content is removed from our MSN portal — a new setup would be required for any future relaunch.
MSN's publisher program is invite-only and primarily accepts applications through verified partners rather than individual creators. We hold verified MSN Publishing Partner status, which lets us onboard creators that couldn't otherwise get access.
Apply in 5 minutes. We'll review within 48 hours and send you a personalized MSN onboarding plan.
